An effective business card design should:
Reflect your brand
Your card should give people a quick idea what you and your business are all about. They should “get it” in one look.
Many people spend years searching for their identity. You, however, will have a shortcut. If you ever wonder, “Who am I?” just look inside your pocket. That’s who you are.
If your card has personality, people will feel that they know your company. Even if only on a subconscious level. The more familiar and comfortable we feel about a business, the more likely we are to do business with them. And that, friends and readers, is what it’s all about.
A good business card should be like any great graphic design – it should interrupt viewers, and make them do a double take. The card should demand to be taken seriously (or not, depending on your brand). We strive to create cards that are striking and memorable, so that they don’t wind up in the trash with the others.