In a constantly changing marketplace, outdoor is one of the few unavoidable Medias. Billboards are an in your face media that you cant fast forward through or click past. With the average commute time increasing steadily it means that more people are on the road for longer periods of time. This gives you as an advertiser the perfect opportunity to impress the consumer with your product. Outdoor is also easy on the budget. With the lowest CPM (Cost per 1,000 impressions) outdoor gets result in a fraction of the price of other media such as newspapers, magazines, radio, and television.